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Social media

Social media campaigns are now an integral channel of communication for brand awareness, promotion of offers and services, good news stories, and customer information on a business social page.

PeopleStage integrates with social networking platforms: Facebook, Twitter, and LinkedIn. It also integrates with Google Ads and Google Analytics. For social networking platforms, PeopleStage can fulfil the delivery of Direct Posts and adverts. It can also gather back the engagement towards the posts such as likes, follows and comments so that campaign success can be tracked over time, aiding future social campaign strategy.

Direct posts

Within a social networking platform, you can deliver a post to your business page via PeopleStage. This will typically contain text, images or video content. The tracking of customer or prospect engagement will be fed back to PeopleStage for reporting purposes. Likes, comments, shares, followers are just some examples of the engagement that PeopleStage can monitor and report on.

Exclusion audiences

When creating social ads, PeopleStage users can utilise the data held in FastStats in the creation of a tailored custom audience. This list of customers/prospects can be uploaded as part of a social ad campaign as either the target audience or the audience for the platform to base their lookalike processing on.

When selecting lookalikes to be targeted, the platform will consider individual users who meet the demographic and interests of the audience uploaded. However, an exclusion list is usually required to be uploaded to the platform to ensure that complainers, opt-outs, or even recent purchasers are not included in this lookalike selection.

PeopleStage can create a file from multiple selections built in FastStats and apply it to the Exclusion area on the Delivery step of a social ad campaign.

See the following topics on how to use exclusion audiences in each of the platforms:

Social media tasks

Facebook tasks

Within PeopleStage, you can perform the following Facebook tasks:

  • Set up PeopleStage Channels for specific Pages and Facebook Ad accounts authorised for the particular Facebook App.
  • Publish Direct Posts to a Facebook Page: the post can be text, an image or a video.
  • Publish Direct Adverts (Ads): create ad sets, ad creatives & ads to the predefined Facebook ad campaigns in the ad account and upload a custom audience, (with the option to upload without advertising).
  • Publish Adverts: activate predefined ad sets/ads or retrigger existing ad sets/ads and upload a custom audience.
  • Upload a custom Audience to include targeting lookalikes for Direct Ads or Adverts. Custom audiences can be defined by either: email address, phone numbers or Facebook App-scoped user IDs (typically collected by the Facebook Response Gatherer).

Twitter tasks

Within PeopleStage, you can perform the following Twitter tasks:

  • Set up channels for specific advertiser handles and ads accounts authorised for the particular app.
  • Publish Direct Tweets to a handle: an organic tweet can be text, an image or a video.
  • Publish Direct Messages: publish a private direct message to a list of people to their Twitter Handles or Twitter UIDs.
  • Publish Adverts: retrigger existing ad campaigns/line items and upload a tailored audience.
  • Publish Direct Adverts (Ads): create ad campaigns, line items, promoted-only tweets, ad creatives and upload a tailored audience.
  • Upload a tailored audience to include targeting lookalikes for Direct Ads or Adverts. Tailored audiences can be defined by either a Twitter Handle User ID, email address, or phone number (typically collected by the Twitter Response Gatherer).

LinkedIn tasks

Within PeopleStage, you can perform the following LinkedIn tasks:

  • Publish Posts: to an existing Company page (limited to 1,300 characters).
  • Publish Posts as influencer: to an existing Personal page (limited to 1,300 characters).

Within PeopleStage, you can perform the following Google Ads tasks:

  • Set up Ads Channels — in the Channel Editor in conjunction with your Google Ads Manager Account.
  • Publish Ads — retrigger pre-defined Campaigns/AdGroups/Ads and upload a Customer Match remarketing list.
  • Generate Response Reports — in conjunction with the FastStats Google Response Gatherer.