Summary of data available
Table key
✓ — Available, includes all communications including since the latest build. ✓* — Available, but data is only as current as the latest build. ✗ — Not available.
| Report Type | Report Name | Message | Campaign | Area |
|---|---|---|---|---|
| Activity Summary | Daily Summarised Delivery Report | ✗ | ✓ | ✓ |
| Pool Report | ✗ | ✓ | ✓ | |
| Communications Reports | Communications Summary Report | ✗ | ✓* | ✓* |
| Communications Report | ✓ | ✓* | ✓* | |
| Digital Response Reports | Email Response Summary | ✓ | ✓ | ✓ |
| Facebook Response Summary | ✓ | ✓ | ✓ | |
| Twitter Response Summary | ✓ | ✓ | ✓ | |
| Transactional Response Reports | Marketing Effectiveness Report | ✓ | ✓* | ✓* |
| Statistical Significance Report | ✓ | ✓* | ✓* | |
| Archive Reports | Weekly Archive Report | ✗ | ✓ | ✓ |
Some of the Campaign and Area level reports rely on data to have been built into FastStats and so lag behind the real time communications.
Campaign and area level reports¶
These generally don't offer a choice of runs, and aggregate data from all runs. They offer to break down results by dimensions that will be in common to all messages (e.g. Date, Channel or Message).
Message level reports¶
These offer a choice of a single run or all runs combined. They offer to break down results by any of the Content fields or Delivery channels.