Getting started with Apteco
Apteco is an end-to-end marketing insights platform that brings together data connectivity, analytics, audience segmentation, and campaign management into a single, integrated environment. Whether exploring data for the first time, building multi-channel journeys, or configuring a new system, this help hub has everything you need to get up and running.
What are you trying to do?¶
- Introduction to Apteco Orbit
- Key concepts:
- Apteco academy: on-demand training and videos
- Try Apteco software
- Orbit documentation
- FastStats documentation
- PeopleStage documentation
- Designer documentation
- See the Apteco release notes
- Expand your skills at the Apteco academy
- Designer documentation
- Admin documentation
- System requirements, installation, security, and more
- Technical updates and software patches
- Useful contacts for licensing, partner, and support enquiries
- Apteco partner portal
- Technical services
The Apteco product suite¶
Orbit¶
Orbit is Apteco's main web-based platform. Use it to connect data, build dashboards, create audience selections, and manage campaigns. Most users work in Orbit day-to-day.
FastStats¶
FastStats is Apteco's analytics engine, and the technology that powers Orbit's data exploration and segmentation capabilities. Some organisations also access FastStats directly through the FastStats desktop client for advanced analysis.
PeopleStage¶
PeopleStage is Apteco's campaign management application. Use it to build, schedule, and automate multi-channel campaigns, driven by audience selections created in FastStats. It's typically used alongside FastStats rather than as a standalone product.
Designer¶
Designer is the administration tool used to build and configure FastStats systems. Use it to connect data sources, define the data model, and set up the structure that Orbit and FastStats rely on. It's primarily used by system administrators and technical users.
How the products work together
FastStats is the analytics engine that underpins Orbit. When you explore data or build audiences in Orbit, FastStats does the work behind the scenes. PeopleStage uses FastStats selections to drive campaign execution, making it a good fit for organisations running complex, multi-channel campaigns. Administrators use Designer to build and maintain FastStats systems, so it's typically set up before other products. Most day-to-day users work primarily in Orbit.
What you can do with Orbit¶
Apteco Orbit is built around four core capabilities:
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Connect
Connect your data sources to the Apteco Cloud, or upload your own data directly to create a unified view of your customers.
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Analyse
Build interactive dashboards to filter and drill down into your data, create custom views, and share insights across your organisation.
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Target
Create audiences using filters or directly from dashboards. Refine your segments and use look-alikes to identify high-value customers.
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Campaign
Activate audiences in automated, multi-channel journeys. Add personalisation and splits, then monitor performance in real time.
Evaluating Apteco?
If you're evaluating Apteco or want to explore the platform before connecting your own data, start your free trial or book a demo now.